Emerald Home Furnishings

Directed creative and marketing efforts during growth from regional to national B2B brand.

Managed a creative team providing photography, packaging designs, and point-of-purchase materials for major retailers, including but not limited to, Costco, Kroger, Amazon, and Wayfair,
as well as key regional brands Rooms to Go, Boscov’s, Art Van, Haverty’s, and Mor Furniture.

Supported no less than 4 and often 6+ major product release events per year. This included omnichannel asset designs, print mailers, on site collateral, and trade advertisements.